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Service Quality, Relationship Quality and Customer Loyalty (Case Study: Banking Industry in Iran)
Abstrack - Customer loyalty has two meanings: long-term and short-term loyalty. Customers with long-term loyalty do not easily switch to...
Customer-Based Brand Equity : A Literatur Review
Abstrack - Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of in...
The impact of visual appearance on brand image
Abstract - The topic of the thesis paper is “Impacts of laptop‟s visual appearance on its brand image among college students”. Both sec...
Demographic characteristics and Variety Seeking as Moderation on Relationship between Customer Satisfaction, Customer Loyalty and Switching Intention (Case Study on Telkomsel subscribers in Makassar)
Abstrack - This study aims to determine the role of demographic characteristics and variety seeking as moderation on the relationship ...
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Abstrack - The author presents a conceptual model of brand equity from the perspective of the individual consumer. Custom...
The impact of social media marketing on brand loyalty
Abstract - Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketer...
Building Character Knowledge for Panin Bank Personal Banker Southeast Sulawesi Area
Abstrack - This research was conducted by qualitative analysis method using Miles and Huberman method. The problems raised were (1) How ...
Customer Income Role as Moderation Variable of Satisfaction Effect on Customer Loyalty in Bank Negara Indonesia (Persero), Tbk. In Southeast Sulawesi
Abstrack - This research is titled „Customer Income Role as Moderation Variable of Satisfaction Effect on Customer Loyalty in Bank Nega...
Commitment and Behavior Loyalty: The Moderating Effect of Personality Traits
Abstrack - The purpose of this study was to describe and analyze the influence of Commitment on Behavior Loyalty. Personality Traits was...