Service Quality, Relationship Quality and Customer Loyalty (Case Study: Banking Industry in Iran)

<p><div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://2.bp.blogspot.com/--XTaP37bCpQ/WzsRawdp-9I/AAAAAAAAJQA/Sfb5QZkB6VAPI5qesYBj5vvKrk17eeHKQCLcBGAs/s1600/Pemasaran-Hubungan.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="service-quality" border="0" data-original-height="75" data-original-width="130" src="https://2.bp.blogspot.com/--XTaP37bCpQ/WzsRawdp-9I/AAAAAAAAJQA/Sfb5QZkB6VAPI5qesYBj5vvKrk17eeHKQCLcBGAs/s1600/Pemasaran-Hubungan.jpg" title="service-quality" /></a></div> <b>Abstrack</b> - Customer loyalty has two meanings: long-term and short-term loyalty. Customers with long-term loyalty do not easily switch to other service providers, while customers with short-term loyalty defect more easily when offered a perceived better alternative. With regard to the importance of customers in banking industry, this research explores how relationship quality and commitment and mental image influence long-term loyalty. Relationship quality consists of two aspects: satis- faction and trust. So, along with how the above mentioned variables from loyalty in a bank envi- ronment, the managers of the branches of private banks are given the chance to design and per- form effective and proper strategies leading to customer loyalty. The statistical populations of the research are the customers of private banks and the data was collected using the questionnaire and also the data has been analyzed using SPSS software. The results of the research show the positive effect of the abovementioned variables on loyalty. <<a href="https://drive.google.com/open?id=0BwnigCgHY_V4SjN0VjRBZFBNVUE" target="_blank">download here</a>><br /> <br /> Keywords<br /> Customer Loyalty; Service Quality; Relationship Quality; Commitment; Mental Image<br /> <br /> Received 12 February 2014; revised 16 March 2014; accepted 24 March 2014<br /> Autor : Leila Rahmani-Nejad1*, Zahra Firoozbakht2, Amin Taghipoor3<br /> <br /> Copyright © 2014 by authors and Scientific Research Publishing Inc.<br /> This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/<br /> <br /> <a href="http://www.scirp.org/journal/PaperInformation.aspx?PaperID=44470" target="_blank">Link Source </a><br /> <div> <br /></div> </div> </p>

Abstrack - Customer loyalty has two meanings: long-term and short-term loyalty. Customers with long-term loyalty do not easily switch to...

Customer-Based Brand Equity : A Literatur Review

<p><div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://4.bp.blogspot.com/-e8rsnJ6A3PM/WzsSTS9GIZI/AAAAAAAAJQI/CYbAmz1-ZLIPCxqQNfoHYRFeymvOfU-awCLcBGAs/s1600/Brand-equity.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="brand-equity" border="0" data-original-height="75" data-original-width="130" src="https://4.bp.blogspot.com/-e8rsnJ6A3PM/WzsSTS9GIZI/AAAAAAAAJQI/CYbAmz1-ZLIPCxqQNfoHYRFeymvOfU-awCLcBGAs/s1600/Brand-equity.png" title="brand-equity" /></a></div> <b>Abstrack</b> - Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of industries as brand equity is closely related with brand loyalty and brand extensions. Besides, successful brands provide competitive advantages that are critical to the success of companies. However, there is no common viewpoint emerged on the content and measurement of brand equity. Brand equity has been examined from financial and customer-based perspectives. This paper will only study the customer-based brand equity which refers to the consumer response to a brand name. The aims of the study are to review the dimensions of customer-based brand equity by drawing together strands from various literature and empirical studies made within the area of customer-based brand equity. A conceptual framework for measuring customerbased brand equity is developed to provide a more integrative conceptualization of brand equity < <br /> Keywords: brand equity, brand awareness, brand associations, brand loyalty, perceived quality <br /> <br /> Published : Journal of Arts Science & Commerce ISSN 2229-4686<br /> Author : Chieng Fayrene Y.L.,& Goi Chai Lee<br /> <a href="http://www.researchersworld.com/" target="_blank">Link website</a> </div> </p>

Abstrack - Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of in...

The impact of visual appearance on brand image

<p><div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-DNyv2cjgOAQ/WzsTb0BaPmI/AAAAAAAAJQc/Rk5KCE5ehNUBs-kQx-IfRPCJEkci0-PBgCLcBGAs/s1600/visual-impact.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="visual-impact" border="0" data-original-height="75" data-original-width="130" src="https://1.bp.blogspot.com/-DNyv2cjgOAQ/WzsTb0BaPmI/AAAAAAAAJQc/Rk5KCE5ehNUBs-kQx-IfRPCJEkci0-PBgCLcBGAs/s1600/visual-impact.png" title="visual-impact" /></a></div> <b>Abstract</b> -  The topic of the thesis paper is “Impacts of laptop‟s visual appearance on its brand image among college students”. Both secondary and primary research methods were used in the writing of this paper. In this paper, the secondary research aims to review published literature materials from libraries and the Internet. Main theories in this area were about the implications of visual appearance, brand associations that build up the brand image and the components of brand image. The primary research includes interviews with ten college students. The aim of the primary research is to examine the existence of the six implications of laptop‟s appearance, and attempt to explore what kind of associations, that were able to affect the brand image of certain laptop, were aroused in college students‟ minds. Since the research is only focus on the laptop‟s visual appearance and on college students, the results of this thesis may not apply to other electronic devices or other customer segments. Since the number of the interviewees is limited, the results do not represent the perspectives of all the college students. This paper endorses that laptop‟s visual appearance possesses six implications: attention drawing ability, communication of aesthetic value, communication of symbolic meaning, communication of functional value, communication of ergonomic information and establishing recognition for the brand. Influenced by these implications, the college students were able to perceive messages delivered by the brands through the laptops‟ visual appearances. Thus valuable brand associations, which influence the brand images, were aroused among the students.<br /> <br /> Author: Gu Mingya<br /> Title: The impact of visual appearance on brand image Supervisor (Arcada): Sveinn Eldon<br /> Source <a href="https://www.theseus.fi/bitstream/handle/10024/69237/Gu_Mingya.pdf?sequence=1" target="_blank">Download Here</a> </div> </p>

Abstract -  The topic of the thesis paper is “Impacts of laptop‟s visual appearance on its brand image among college students”. Both sec...