Abstrack - Customer loyalty has two meanings: long-term and short-term loyalty. Customers with long-term loyalty do not easily switch to...
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Customer-Based Brand Equity : A Literatur Review
Abstrack - Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of in...
The impact of visual appearance on brand image
Abstract - The topic of the thesis paper is “Impacts of laptop‟s visual appearance on its brand image among college students”. Both sec...